New Video: Never Let it Die
Director: Martin Kames

“Never Let It Die” was filmed during Hatebreed’s European leg of the band’s SUPREMACY WORLD TOUR last fall. It is part live performance footage of their brutal and intense show and part candid /behind the scenes footage of the band in a more relaxed, not so serious vibe.

Jamey Jasta revealed, “The song means a lot of different things to me, but mostly it’s about the feeling of being involved in the metal and hardcore community, playing live shows and touring with so many great bands through out the years. It’s open to interpretation, but it’s basically about seizing a feeling or a moment that you cherish and not letting it slip away; hence the title “Never Let It Die”. Jasta adds, “We wanted it to be an uplifting and inspiring track and with this video we felt like we really captured the intensity of the crowd while showing how much we really enjoy and cherish doing what we do by bringing our music to the diehard metal and hardcore fans all over the world.”

The “Never Let It Die” video will be the last off the Supremacy album, which Jasta went on to explain, “we wanted to end it on a high note, since this song has been in our set for over a year it just felt right to make a video for it and we love the outcome… we hope you all enjoy it as much as we enjoyed making it!”

Please check out the premiere of NEVER LET IT DIE on MTV2 Headbangers Blog tomorrow – Thursday, May 22nd.

-Jamey Jasta and Hatebreed